Goodbye Winter Hello SPring.
Kicking off 2022 I led the full creative for our Spring Apparel campaign, Goodbye Winter Hello Spring event. I was the creative lead on this campaign, executing full branding, art direction, photo direction and working with a team of 4 creatives to execute this campaign. This multi-medium campaign stretched across print pieces, social media, website deliverables and email marketing. This campaigned ran for two weeks and led to our most successful campaign since our Black Friday/Cyber Monday campaign.
